04 October 2021

Business Intelligence Manager

The Drone Racing League (DRL) is the premier, global drone-racing circuit and producer of world-class sports content. As a futuristic sport that blurs the line between the real and the digital, we get to race in the most legendary locations around the globe and immerse fans into video-game-inspired courses. We are seeking a Business Intelligence Manager to be responsible for tracking  marketing metrics and KPIs across the league related to viewership, interactive media (digital /social media), gaming, betting, new business, partnerships, merchandise, tickets, and more. The role will require collaboration with internal teams and external partners, and be required to aggregate data into spreadsheets and dashboards designed to inform stakeholders at all levels of the organization. 

What You’ll Do:

  • Develop and maintain business intelligence dashboards and reports for all aspects of data reporting and deliver on a regular basis for digital/social media, broadcast/streaming, marketing partnerships
  • Work with internal and external partners to manage data deliverables (viewership data, impressions, downloads, sales, etc.)
  • Track performance against partner deliverables 
  • Track viewership and impressions of the DRL race broadcasts and streams 
  • Work with agency partners to manage fan insights, syndicated fan data, audience and fan demographics 
  • Support thought leadership initiatives that tell the tech-setter story and other innovation stories that we want to be known for
  • Work with partners to support valuation reports for key events
  • Other duties as asked or assigned

Who You Are: 

  • Minimum 4-6 years of experience with research, measurement or marketing background in sports or media/entertainment
  • Strong organization, communication and presentation skills
  • Ability to quickly adapt to new tools and technology platforms
  • Proven ability to handle complex tasks and continuously prioritize opportunities
  • Strong analytical and critical thinking skills
  • Positive attitude, team player with a strong attention to detail
  • Desire to work at a high growth, early stage company


  • Experience with media valuation research (TV, digital, social, OOH)
  • Experience with television ratings measurement, reach, and impressions
  • Familiarity with media-buying, planning and research

Why You’ll Love DRL: 

  • We team up. We can promise you’ll work with some of the smartest and most interesting people in the industry. We work hard and we play hard too. We care deeply about our work and each other. 
  • Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.  
  • We embrace debate. There are no seats at the table at DRL because there is no table. Everyone is encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and knowing that an impassioned discourse leads to our best results. 
  • We stay hungry. We look for the hardest challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow knowing “good enough” is never really “good enough.”
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