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24 March 2022

Digital Marketing Manager

The Drone Racing League (DRL) is the global, professional drone racing property. Merging the digital with the real, DRL combines innovative technology, custom content and thrilling live sporting and esports events that broadcast on premier domestic and international sports networks including NBC and Twitter. 

We are seeking a digital marketing expert to grow DRL’s global fanbase and manage key areas of marketing including digital marketing, paid digital media, and social media. The Digital Marketing Manager will have experience applying research to drive decision-making and inform the product roadmap, and manage the measurement and reporting of all aspects of marketing for the league and its partners.

What You’ll Do: 

  • Manage a Marketing Associate who focuses on social media programming and digital marketing
  • Optimize current demand generation programs and develop new strategies to grow total fan base, measured by viewers, followers, subscribers, players, bettors, and other measures. 
  • Develop strategic marketing plans and programs to drive focused fan behaviors, such as entering drone racing tournaments on the mobile, PC and console games and purchasing tickets to a live event
  • Manage fan database and partner with Comms leader on email/SMS communications with fanbase
  • Manage paid media budgets for marketing programs and partnership commitments
  • Oversee DRL’s livestreams on social media platforms 

Who You Are: 

  • 4-6 years experience in digital marketing, preferably in sports, gaming or entertainment
  • Strong critical thinking and analytical capabilities with an ability to apply data and research to decision making
  • You build strong relationships internally and externally, and value teamwork
  • You thrive in a fast-paced, agile environment with exceptional organizational skills and the ability to re-prioritize on a consistent basis
  • You are a self-starter unphased by temporary setbacks – every obstacle being nothing more than an opportunity in disguise 

Why You’ll Love DRL: 

  • We team up. We can promise you’ll work with some of the smartest and most interesting people in the industry. We work hard and we play hard too. We care deeply about our work and each other. 
  • Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.  
  • We embrace debate. There are no seats at the table at DRL because there is no table. Everyone is encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and knowing that an impassioned discourse leads to our best results. 
  • We stay hungry. We look for the hardest challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow knowing “good enough” is never really “good enough.”

Interested applicants should submit their resumes to jobs@drl.io.

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