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09 April 2021

Marketing Director

We are seeking a senior marketing leader to grow DRL’s global fanbase and manage key areas of marketing including digital marketing, social media, and fan insights. The Marketing Director will have experience applying research to drive decision-making and inform the product roadmap, and manage the measurement and reporting of all aspects of marketing for the league and its partners.

What you’ll do: 

Fan Growth

  • Optimize current demand generation programs and develop new strategies to grow total fan base, measured by viewers, followers, subscribers, players, bettors, and other measures. 
  • Develop strategic marketing plans and programs to drive focused fan behaviors 
  • Manage owned media channels including DRL.io, email, apps, and social media 
  • Manage media budgets for marketing programs and partnership commitments

Insights and Analytics

  • Benchmark, measure and report on marketing KPIs
  • Partner with the CMO to manage phases of customer research and identifying and executing a comprehensive platform to collect, analyze, and activate first party fan data.
  • Develop actionable insights from data, analytics and research to elevate the “voice of our fans” to drive sales, marketing programs, product, and event planning forward.
  • Partner with CMO and PR on thought leadership opportunities including co-branded white papers, events, stunts, etc. 

Who You Are: 

  • Marketing leader with 7+ years experience with an emphasis on sports and digital marketing
  • Strong critical thinking and analytical capabilities with an ability to apply data and research to decision making
  • You have experience and passion for managing a high-growth team
  • You build strong relationships internally and externally, and value teamwork
  • You thrive in a fast-paced, agile environment with exceptional organizational skills and the ability to re-prioritize on a consistent basis
  • You are a self-starter unphased by temporary setbacks – every obstacle being nothing more than an opportunity in disguise 

Why You’ll Love DRL: 

  • We team up. We can promise you’ll work with some of the smartest and most interesting people in the industry. We work hard and we play hard too. We care deeply about our work and each other. 
  • Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.  
  • We embrace debate. There are no seats at the table at DRL because there is no table. Everyone is encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and knowing that an impassioned discourse leads to our best results. 
  • We stay hungry. We look for the hardest challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow knowing “good enough” is never really “good enough.”
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